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Gauge
Language Learning App
Role
Lead UI Designer, UX Contributor
Skills
User Research, Prototyping, UI Design
Result
Design Proposal with Mid-fidelity prototype
Team
Product Manager
3 UIUX Designer
Why Gauge
Growing up, I learned four languages in school and from native speakers, but staying motivated to learn as an adult has been tough a struggle many can relate to. With my GA mentor’s guidance, I designed Gauge,
a language-learning app with bite-sized lessons and daily habit-building, making it easier to stay on track.
Have you tried Learning a Language on Your Phone?
How did it go? You’ve probably heard that language learning apps are just a supplement to formal classes, or maybe you’ve wondered if they really help with speaking skills. But how true are these claims?
In 2020, Michigan State University conducted a study on Babbel, a popular language-learning app, to see just how effective these tools really are. Over 12 weeks, 54 students used Babbel to study Spanish. The results were clear: the more time they invested in the app, the better their performance in speaking, grammar, and vocabulary. Consistency made all the difference.
Key Challenge: The 36% Dropout Rate—Because Learning a Language Isn’t Like Binge-Watching Movies
While the study showed promising results, it also revealed a significant challenge—36% of students dropped out halfway through. This highlights a critical takeaway: success in language learning isn’t just about access to the right tools. It requires persistence, consistency, and a genuine commitment to putting in the time.
Design Process
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Research
Empathize: Lost in Translation – What Learners Really Want
I conducted a competitive and feature analysis of existing language learning platforms. This allowed me to understand what worked in the market and identify gaps. Next, I surveyed and interviewed language learners to gain insight into their motivations and pain points. Here is my research plan.
Competitive Analysis
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It’s clear that many of them primarily target beginners.
Duolingo is known for its engaging, gamified approach, making it popular among casual learners.
Babbel emphasizes real-life conversation skills and cultural context, which can appeal to those seeking practical language use.
Rosetta Stone is a well-established brand with a strong focus on immersive learning, but its higher price may be a barrier for some users.
Feature Analysis
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Comprehensive Foundations: All three platforms cover basics like vocabulary, level-based learning, and progress tracking, ideal for beginners to intermediate learners.
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Social & Interactive Features: Duolingo’s gamified community and rank system add competitive motivation, while Babbel and Rosetta Stone offer real-life interactions, like live tutoring and cultural immersion.
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Real-World Focus: Babbel emphasizes practical usage and culture learning, making it appealing for users aiming to apply language in everyday life.
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AI Integration: Duolingo and Rosetta Stone leverage AI, with Duolingo adding interactive features for self-guided learning.
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Cost vs. Features: Rosetta Stone’s premium pricing offers extensive features like pronunciation practice, but budget-conscious users may prefer Duolingo.
User Survey & Analysis
I decided to conduct a user survey to gather quantitative data on how individuals learn new languages and the common struggles they face. A total of 10 users participated, and they were learning various languages, including English, Korean, Spanish, Japanese, and French. Here is the link to the survey
63.6% of users spend less than an hour studying each week
36.4% of users spend 1-3 hours studying per week.
All participants rated the difficulty of a daily routine at 5 or higher, with 9 being the most common score from 6 people.
The survey revealed several interesting insights about the language learning experiences of the participants. The majority of participants identified English as their primary language, even though many are looking to improve their English skills. Respondents reported varying lengths of time spent studying their secondary languages, with some having dedicated less than a year and others more than six years to their studies.
User Interview & Analysis
Next, I conducted 3 user interviews with language learning enthusiasts, and though I wish I had more participants, I still gained a lot of insights into the language learning experience.
Motivation for Learning
Visa/Immigration: Learning a language for visa requirements and professional opportunities abroad.
Social & Professional Connections: Improving communication for socializing and networking.
Personal Enjoyment: Some enjoy learning as a hobby or personal challenge.
Learning Methods
Digital Tools: YouTube, TED Talks, and social media are popular for casual learning.
Meetups & In-Person: Language exchange programs and observing others help with practice.
App Learning: Staying consistent with app-based learning is a challenge for many.
Challenges
Consistency: Maintaining regular learning through apps is difficult.
Confidence in Speaking: Writing is easier, but many struggle with speaking due to accents and grammar.
Lack of Cultural Connection: Apps often lack emotional and cultural engagement.
Progress
Tracking Progress: Learners appreciate tracking tools but need more engaging features to stay motivated.
Analysis
In the second step of the design process, I will be creating a persona, finally coming up with a problem statement.
Persona
Creating personas is a way to imagine who I would be designing for. I listed the goals & needs, motivation, and fear & frustrations.
Meet Nikki 25-year-old who loves to travel and explore different cultures but struggles with staying motivated to learn a new language due to her busy schedule and lack of social practice opportunities.
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After the research phase, I can deduce that..
Problem Statement
Users immigrating need a quick, measurable way to learn a new language, enabling better communication and confidence in daily life.
How might we
How might we provide a quick and measurable way for users to learn a new language, enhancing their communication and confidence in daily life?
Ideation
In the most creative step of the design process, I developed solutions and created User Flow.
Next came wireframes sketches, and low-fidelity.
Solution
Flashcards: Fun flashcards to help users master vocabulary and key concepts.
Explore Live Classes: An "Explore" button to join live classes and chat with native speakers.
Gauge Pal: Meet Gauge Pal, your friendly AI bot for reading and writing practice.
Reward Points: Earn points for completing activities—get 100 points and unlock three free live classes!
Progress Tracking: Easily track your progress in your profile to stay motivated.
Curated Podcasts: Enjoy AI-curated podcasts that make learning a breeze. The more you learn on App, the easier it gets!!
User Flow
A user flow was created to outline the user journey from onboarding to completing lessons, ensuring a seamless experience.
Onboarding
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Sketches and Wireframes
Initial sketches were developed to visualize the layout and functionality of the app. Key screens included:
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Evalution
LoFi to Midfi
The designs address key requirements by making language learning quick, enjoyable, and engaging. Through diverse learning methods and personalized features, the app keeps users motivated, making daily practice feel accessible and habit-forming.
Next Steps After Low-Fi Prototype
Incorporate Feedback:
Address key improvements identified after conducting usability testing.
Develop Mid-Fi Prototype:
Build a mid-fidelity prototype with enhanced visuals, clearer interactions, and refined UI elements for a more realistic user experience.
Focus on Visual Design:
Planning color schemes, typography, and contrast to enhance readability and overall aesthetics.
Interactive Testing:
Conduct usability tests on the mid-fi prototype to gather feedback on interactions and user engagement.
Add Features:
Implement features like progress tracking, personalized learning paths, and onboarding improvements.
Prepare for High-Fi Prototype:
Plan the high-fidelity version with final design elements, animations, and micro-interactions for a polished, ready-to-develop prototype.
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